Customer Relationship Management (CRM) applications are the planning and information tools for the engaged sales force. Using a CRM tool properly allows the sales staff to focus on where the next sale is coming from and helps move that sale forward to a close. The CRM applications include the contact information and sales history to allow the sales rep to map out the opportunities. The goal of the rep is to stay on top of all this data and spend time with customers to maximize sales. Here are five practices used by top sales thoroughbreds to increase the size and number of deals.
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About the author:
Beckard president Dave Savard brings extensive management, business planning, and operational expertise to the company, gained through two decades of public and private sector management experience. Dave’s ability to diagnose client operational problems and provide effective, practical solutions has earned him the enduring loyalty of clients. He is also known for a deep commitment to customer service, ensuring that client needs are not only met but that client priorities are considered in future product enhancements. In his role as company president, Dave holds responsibility for operations, planning and customer service. Dave has a degree in Economics and Law from Carleton University.
Beckard Associates is a full service ERP and Wholesale Distribution Software company providing Accounting, Warehouse Management Systems (WMS) and Customer Relationship Management (CRM) tools to companies across North America. We write blog articles that inform and educate are clients and colleagues. If you would like to learn more, please visit us at beckard.com.
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